Cherries and Peaches and Plums, oh my!

Raspberries, apricots, nectarines and apples too! A hearty welcome to Frecon Farms, the latest farm to join our market and we could not be happier. Since 1944, the Frecon family has been growing fruit on over 150 acres in the Boyertown area of Berks County. They take pride in a way of life connected to the countryside they have farmed on for three generations. Frecon Farms official first day in Bryn Mawr was actually last week and they brought bushels of cherries, as well as canned products such as applesauce. More cherries to come this weekend, and more tree fruits from their orchard as the season progresses. Yum.

Also coming up this weekend – the premiere of Food, Inc. at the Bryn Mawr Film Institute. If you are interested in good food and good health you won’t want to miss this important new documentary. Here’s the description from the film’s website:

“In Food, Inc., filmmaker Robert Kenner lifts the veil on our nation's food industry, exposing the highly mechanized underbelly that has been hidden from the American consumer with the consent of our government's regulatory agencies, USDA and FDA. Our nation's food supply is now controlled by a handful of corporations that often put profit ahead of consumer health, the livelihood of the American farmer, the safety of workers and our own environment. We have bigger-breasted chickens, the perfect pork chop, herbicide-resistant soybean seeds, even tomatoes that won't go bad, but we also have new strains of E. coli—the harmful bacteria that causes illness for an estimated 73,000 Americans annually. We are riddled with widespread obesity, particularly among children, and an epidemic level of diabetes among adults.

Food, Inc. reveals surprising—and often shocking truths—about what we eat, how it's produced, who we have become as a nation and where we are going from here.”

Purchasing food from local farmers is a terrific, easy and delicious way to counter what is wrong with America’s food industry – and we thank you for supporting the Bryn Mawr Farmer's Market. A special thanks to the hardy souls who braved the rain last Saturday – don’t forget the market is open each Saturday rain or shine!